Sub-project 1
Consumers, retailers and producers concerns and requirements for animal welfare and welfare friendly products

This Sub project investigates societal attitudes and practices as they impact upon animal welfare and assesses to what extent new welfare strategies might be achievable in practice. It has three main work packages concerned with consumers, retailers and producers, respectively. Each Work package investigates how these groups view welfare considerations and determines how they might be persuaded to adopt more rigorous welfare standards.

Work package 1.1 
To analyse consumer concerns about food animal welfare, the type of information demanded, and the most effective communication and information strategy.

Work package 1.2 
To evaluate the current and potential market for welfare-friendly animal based food products, welfare label characteristics, and inspection systems.

Work package 1.3 
To identify potential barriers to the development of animal friendly products faced by producers